Travel+Leisure. Nov 2025.

When I visit Paris, I often wrestle with a familiar dilemma: stay close to the landmarks that make the city irresistible or avoid the throngs of tourists that cluster around them by opting for a more secluded stay. On a recent trip, Hôtel de Sers, a discreet five-star retreat tucked just off the Champs-Élysées, offered me the best of both worlds.

Driving past the glittering Triangle d’Or, between the luxury boutiques of Avenue Montaigne and the grandeur of Avenue George V, I nearly missed the unassuming facade. Flanked by the Four Seasons Hotel George V and across from the Bulgari Hotel Paris, the 19th-century mansion gives little away from the outside. Step through its doors, however, and you enter the world of a modern Parisian marquis—elegant and intimate, refined without pretense.

The location quickly became my favorite part of the stay. I could wander the cobblestone streets, pause for a café au lait and macaron at a corner café, or window-shop along the designer arcades, all within minutes of my room. Each time I returned, the doorman greeted me with a warm smile, and the concierge was ready with thoughtful suggestions—from the best bistro for lunch to a walking route that threaded together hidden galleries and garden courtyards.

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